To put it up front: We can’t complain too much – even if we wanted to.
We managed to rethink suddenly and to refer to our strengths. Sure, the year had its ups and downs and, like many other companies, sales are not as they would have been, but let’s just try to draw a positive balance from the past months.
Due to the lockdown, we had to switch our activities to home office overnight. Fortunately for us, that was not a problem, because as a technology company, we had already placed great importance on always keeping our IT and operating resources up to date. So we were able to communicate very well with each other as well as with our customers and partners via video conferences, hold presentations and share documents, to name a few.
We were even able to further expand our global presence at two of our foreign locations in China and the USA and look after our customers even more efficiently thanks to the additional offices.
But how should we convince new customers of us without trade fairs and presence on site? We needed new concepts and therefore dared to take part in digital trade fairs for the first time and also planned live webinars on various topics. Admittedly, this digital business still took getting used to for everyone involved, but without Corona we would certainly not have implemented this new form of cooperation so quickly.
Over the course of several weeks, we also shot a large number of videos on a wide variety of test devices. The response was so positive that we will continue to use this medium. The digital company tours, which we practically created out of the ground, also proved their worth – armed with cell phones and gimbals, we went through the entire building and the project managers showed and explained what was of interest to the respective customers.
Yes, there was and still is short-time work, but we have managed to organize ourselves so well that our quality, performance and availability are as usual despite everything.
But what we find even more important: we were able to keep every single one of our employees.
If this situation has shown us one thing, it is that we can rely on our employees, who loyally supported every decision, were able to adapt flexibly to the new situation, but above all that we all stuck together.
And we are happy to take this conclusion with us into the new year 2021.
Because one thing has been clearly confirmed: the “almost flexible focused” in our logo is not a slogan – we really are!